DaMandyz Donutz is the newest venture from a pair of WWE Superstars and an acclaimed restaurateur partner. WWE Superstars Daria Berenato and Amanda Saccomanno partnered with Lawrence Longo (owner of Off the Menu and Prince St. Pizza) and Kitchen Data Systems to create a delivery-first virtual restaurant on Uber Eats.
The stars founded DaMandyz Donutz in 2017 after a fun trip to a donut shop went viral. This new venture follows several pop-ups across the country from Daria and Mandy, who said "We always envisioned having our own donuts one day." Now available in Los Angeles, DaMandyz Donutz makes delicious treats available on-demand to many of donut lovers and millions of WWE fans.
Through KitchPartner Kettle Glazed, DaMandyz Donutz shares colorful, classic donuts and a retro vibe.
What's Driving This Trend
- Virtual Restaurant
- The rise of virtual restaurants offers an opportunity for entrepreneurs to test and validate new concepts with lower costs before investing in a brick-and-mortar establishment.
- Delivery-first Concept
- Offering delivery as the primary sales channel can provide businesses with a competitive advantage in the current market, where consumers increasingly prioritize convenience and safety.
- Celebrity-founded Businesses
- Partnering with celebrities or influencers can help businesses generate buzz and attract new customers through their existing fan base and social media reach.
Who This Affects Most
- Food Delivery
- The growth of virtual restaurants and delivery-first concepts present opportunities for food delivery companies to expand their offerings and partnerships with restaurants.
- Restaurant Technology
- With the increasing demand for restaurant technology solutions for managing online ordering and delivery, there is an opportunity for software vendors to develop innovative solutions catered to virtual restaurants and delivery-only concepts.
- Entertainment and Sports
- The partnership between DaMandyz Donutz and WWE Superstars highlights how businesses in the entertainment and sports industries can leverage their celebrity status to launch new ventures and diversify revenue streams.
