This vibrant dairy packaging concept was created for Russian brand Ecomilk, which creates a range of products that includes cheese, milk and yogurt. Designed by design agency Wellhead, the colorful branding makes use of shades that exude freshness and recall images of nature.
The graphical dairy packaging concept is unified by the image of a drop of milk hitting a surface, out of which also emerges product details. Designed to inspire connotations of freshness and quality, the packaging concept demonstrates that consumers continue to place a premium on product origin in order to meet increasingly specific demands related to the health and wellness movement.
A longstanding dairy brand in Russia, Ecomilk aims to refresh their image while conjuring nostalgic memories of the brand's historical presence.
What's Driving This Trend
- Natural Packaging Design
- Packaging designs that focus on highlighting the natural and fresh origins of a product could be a disruptive innovation opportunity in the dairy industry.
- Wellness Branding
- Creating branding that emphasizes the health and wellness benefits of products could be a disruptive innovation opportunity in the dairy industry.
- Visual Storytelling
- Using graphical elements to tell the story of a product and convey its quality could be a disruptive innovation opportunity in the dairy industry.
Who This Affects Most
- Dairy Industry
- The dairy industry could benefit from the adoption of fresh-looking and natural packaging designs that highlight the quality and natural origins of their products.
- Design Industry
- The design industry could capitalize on the trend towards natural and visually storytelling packaging designs.
- Wellness Industry
- The wellness industry could benefit from partnerships with dairy brands that emphasize the health benefits of their products through branding.
