DAIRKU and BEAMS Harajuku team up to launch a retro, grunge-inspired capsule for AW '21. The concise collection consists of a mohair cardigan, a flannel shirt, and denim jeans, all of which are delivered in a distinctly '90s aesthetic.
The new denim jeans are a reworked version of a pair that initially appeared in a slimmer cut in DAIRIKU's AW '21 collection. Here, the jeans have been altered to flare throughout the leg, adhering to the capsule's grunge design codes. In addition, each pair comes with either leather patchwork or embroidery.
Similarly, the new mohair cardigan is a modified version of a piece found in DAIRIKU's latest line. However, BEAMS has reimagined the item with a blue argyle pattern, giving it a vintage, second-hand appeal.
Image Credit: BEAMS Harajuku
What's Driving This Trend
- Grunge-inspired Fashion
- Opportunity to create more vintage-inspired, '90s aesthetic clothing lines with reworked versions and modified pieces.
- Flared Denim Jeans
- Opportunity to rework classic denim jeans by adding flares throughout the legs and incorporating leather patchwork or embroidery.
- Vintage Argyle Patterns
- Opportunity to incorporate vintage patterns like argyle into modern clothing lines for a second-hand appeal.
Who This Affects Most
- Fashion and Apparel
- Opportunity to create new fashion collections inspired by a grunge, vintage aesthetic and incorporate modern elements for an updated look.
- Textile and Fabric
- Opportunity to experiment with new fabrics and textures to create unique pieces inspired by vintage design.
- Retail and E-commerce
- Opportunity to market and sell this style of clothing to a niche audience who appreciate a grunge, vintage-inspired aesthetic.
