For its Spring/Summer 2020 collection, Daily Paper teamed up with the Ghanaian visual artist David Alabo to create the Daily Paper x David Alabo capsule collection.
The Daily Paper x David Alabo collection takes Alabo's use of three-dimensional abstract works, photography, and mixed media pieces, and uses them as the artwork for five shirts. Each shirt features an Afro-Surrealist tarot card design that is meant to both showcase and critique African society through a fantastic and otherwordly lense. As Alabo explains, "The chance to fabricate a new universe with its own rules, characters, and motifs whilst still paying respect to the original source of inspiration is incredibly exciting. It is in the nature of a surrealist to subvert the familiar and shift perspective to discover new insights.”
The limited-edition Daily Paper x David Alabo collection is currently available from Daily Paper's online shop.
Image Credit: <i> Daily Paper.</i>
Key Themes Behind This Trend
- Afro-surrealist Art
- Exploring and incorporating Afro-Surrealist themes in fashion collections, offering a unique and fantastical perspective on African society.
- Collaborative Capsule Collections
- Partnering with visual artists to create limited-edition capsule collections that feature artwork as the primary design element.
- Critiquing Society Through Fashion
- Using fashion as a medium to showcase and critique societal issues, offering thought-provoking designs with a deeper meaning.
Where This Applies
- Fashion
- The fashion industry can incorporate Afro-Surrealist art and collaborate with visual artists to create innovative and meaningful designs.
- Art
- Promoting the fusion of art and fashion through collaborations that bring art into the mainstream and disrupt traditional artistic mediums.
- E-commerce
- Building exclusive limited-edition collaborations into e-commerce platforms to create buzz and drive online sales through unique and artistically inspired collections.
