Anti-Frizz Hairstyling Tools

CONAIR Joined Forces with DAFNI to Launch the DAFNI Muse

CONAIR x DAFNI have recently joined forces to "transform the hair tool industry" with the introduction of the new DAFNI® Muse. The new cutting-edge hair styling brush is simple and easy to use, so you can quickly and safely style your hair to create various looks.

The DAFNI Muse can be used to create wavy or curly hair with or without volume. According to the brand, the new tool is "designed for perfect results on straight and naturally curly hair that’s short-to-medium length, leaving it looking styled, shiny, and healthy." The device can style multiple layers of hair in a single brush stroke, making hair styling less time-consuming. Moreover, the DAFNI Muse features three layers of external bristles that cover the heated ceramic surface to protect you better from burns and provide easy and safe use.

Multi-purpose Hair Styling Tools
Creating hair styling tools that can be used to create various looks while still being simple and easy to use, such as the DAFNI Muse, have disruptive innovation opportunities in the hair tool industry.
Heat Protection Technology
Hair styling tools that feature layers of external bristles to protect users from burns, such as the DAFNI Muse, have disruptive innovation opportunities in the hair tool industry.
Time-saving Hair Styling Tools
Hair styling tools that can style multiple layers of hair in a single brush stroke, such as the DAFNI Muse, have disruptive innovation opportunities in the hair tool industry.

Who This Affects Most

Hair Styling and Beauty Industry
Innovative hair styling tools, like the DAFNI Muse, have disruptive innovation opportunities in the hair styling and beauty industry.
Consumer Electronics Industry
Multi-purpose hair styling tools that utilize innovative technology, such as the DAFNI Muse, have disruptive innovation opportunities in the consumer electronics industry.
Personal Care Industry
Time-saving hair styling tools, such as the DAFNI Muse, have disruptive innovation opportunities in the personal care industry.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 93%
Freshness 13%