Natural Light Beer is shedding light on the staggering cost of college education in America with the launch of the world's most expensive piece of art, dubbed Da Vinci of Debt. Appallingly, as we start this year, the total U.S. college debt will snowball to a new record high of $1.7 trillion.
To underscore the enormity of this total debt, the Da Vinci of Debt–which will be showcased in NYC's Grand Central Terminal–is made up of 2,600 real college diplomas from graduates across the country. The artwork is valued $470 million dollars, which represents the total average cost of a four-year college education ($180,000) for each of the 2,600 diplomas included in the installation.
“The art world is filled with absurd price tags that most people find impossible to justify,” said Daniel Blake, Vice President of Value Brands at Anheuser-Busch. “That’s what made it the perfect medium for this campaign. It’s a very fitting analogy for the outrageous cost of attending a typical four-year college and through Da Vinci of Debt, we hope to inspire action around the college debt crisis and drive more fans to enter for a chance to have the Natty College Debt Relief Program pay down their student loans.”
The Da Vinci of Debt draws attention to this large-scale problem and underscores why programs like the Natural Light College Debt Relief program, which launched in 2018, and each year since has given out $1 million to help recent grads pay down student loans, is so fundamental for students amid the student debt crisis.