D2C Razor Brand Harry's is Launching a New Innovation Dubbed 'Headquarters'
Ellen Smith — January 27, 2021 — Business
D2C razor brand Harry's is launching a new innovation dubbed 'Headquarters' -- an exciting haircare line following the same model.
This exciting extension of the razor brand aims to embody the same ethos and aesthetics as the original products. For the haircare line's first launch, the brand is offering three core products that arrive in iterations catering to specific hair types. More specifically, the brand offers a shampoo, conditioner, and scalp scrub for three types of hair including oily, balanced or dry. The launch aims to maintain Harry's original ethos of offering high-end products at a low price point, and each of these products are available for just $7.50 USD.
Headquarters' product launch can be shopped online.
Image Credit: Harry's
This exciting extension of the razor brand aims to embody the same ethos and aesthetics as the original products. For the haircare line's first launch, the brand is offering three core products that arrive in iterations catering to specific hair types. More specifically, the brand offers a shampoo, conditioner, and scalp scrub for three types of hair including oily, balanced or dry. The launch aims to maintain Harry's original ethos of offering high-end products at a low price point, and each of these products are available for just $7.50 USD.
Headquarters' product launch can be shopped online.
Image Credit: Harry's
Trend Themes
1. D2C Haircare Expansion - The expansion of Harry's into haircare offers an opportunity for other D2C brands to diversify their offerings and target previously untapped markets.
2. Affordable Luxury - Harry's successful model of providing high-end products at an affordable price point can be replicated by other industries like skincare and cosmetics.
3. Personalized Haircare - With Harry's offering products catering to specific hair types, personalized haircare is a growing trend that could be capitalized on by other haircare brands.
Industry Implications
1. D2C Personal Care - The launch of Harry's haircare line shows the potential for D2C personal care brands to expand beyond their original offerings.
2. Beauty and Grooming - Beauty and grooming industries can innovate by offering personalized haircare products catering to specific hair types.
3. E-commerce - Online shopping and D2C models continue to disrupt traditional retail industries, and the success of Harry's haircare line further highlights this trend.
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