This adorable little lamp is the d-Vision Tomato Light, and as its name indicates, this design runs solely on the electricity from tomatoes. This is no small operation; see the gallery above for how many tomatoes it takes to get this wee lamp to illuminate.
Just like any battery-operated gadget, the gold d-Vision Tomato Light will run until its host tomatoes begin to rot and no longer contain energy.
Implications - In a society increasingly focused on sustainable products, a brand can benefit by creating products that are eco-conscious and reliable. By avoiding the easy route (carbon emitting products) and trumpeting its commitment to a Green economy, the company can market itself as one that is on the forefront of the development of environmentally-friendly living.
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