Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Artistic Underwear in the Cynthia Rowley Shapewear Collection

 - Apr 26, 2010   Updated: Jul 20 2011
References: cynthiarowley & coutorture
The Cynthia Rowley Shapewear collection has a great selection for anyone who's looking to enhance their wardrobe this summer.

As shapewear and other figure-enhancing garments are making a comeback, there's no reason to for you to dip into your mother's closet for traditional nude-colored slimming undies and plain girdles.

Cynthia Rowley's shapewear collection has taken these tradition body-shapers and infused with eye-catching designs! This new take on underwear is incredible.

Implications - Consumers are naturally drawn to products that contain some sort of sex appeal. Products that utilize sex as a selling aspect are more appealing than those which simply serve a practical purpose. In order to attract more shoppers, a company could focus on this.