Roxy and Cynthia Rowley Have Joined Forces in a Sports Collection
Francesca Mercurio — November 2, 2021 — Lifestyle
References: bestdealsok
Sportswear brand Roxy and New York-based designer Cynthia Rowley have joined forces to create a limited-edition ski and swim collection. The line celebrates the love of board riding - both in the water and on the slopes - and encourages beginners and professionals alike to get on the board and have a good time.
The Rowley x Roxy collection features 25 pieces and boasts floral and brightly-colored patterns. The line offers all the surfing and snowboarding essentials - from puffer jackets, swimsuits, ski pants to wetsuits. Each piece comes complete with a Cynthia Rowley x Roxy stamp.
Olympic gold medalist Chloe Kim and surf champion Kelia Moniz have been chosen as the collection's face to launch the collection.
Image Credit: Cynthia Rowley
The Rowley x Roxy collection features 25 pieces and boasts floral and brightly-colored patterns. The line offers all the surfing and snowboarding essentials - from puffer jackets, swimsuits, ski pants to wetsuits. Each piece comes complete with a Cynthia Rowley x Roxy stamp.
Olympic gold medalist Chloe Kim and surf champion Kelia Moniz have been chosen as the collection's face to launch the collection.
Image Credit: Cynthia Rowley
Trend Themes
1. Board Riding Apparel Collections - Collaborations between sportswear brands and fashion designers to release unique collections of clothes and accessories for board riding enthusiasts.
2. Limited-edition Sports Collections - The trend of releasing limited-edition sports collections that feature unique designs and styles to appeal to a specific audience.
3. Celebrity Endorsements for Sportswear Brands - The rise of sportswear brands partnering with athletes and sports personalities to endorse their collections and appeal to a wider audience.
Industry Implications
1. Sports Apparel Industry - Companies in the sports apparel industry that can collaborate with fashion designers to release unique collections for specific sports and activities.
2. Fashion Industry - Designers and brands in the fashion industry that have the potential to collaborate with sportswear brands to release limited-edition collections for board riding enthusiasts.
3. Athlete Endorsement Industry - Agencies and platforms that connect sportswear brands with athletes and sports personalities for endorsements and collaborations to reach a wider audience.
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