Clippings-Catching Push Mowers

This Cylinder Lawnmower Has a Grass Box Feature to Capture Cuttings

Joe McWha's streamlined cylinder lawnmower design will make cutting the grass feel less like a chore and more enjoyable than ever. The Little Mow is a push mower that incorporates a clippings catcher for easier cleanup and encourages emotional bonding between mower and user.

This pushable cylinder lawnmower will not only give you a better work out, it is also easier to maintain and store than gas-powered grass cutters. McWha's design brings this longstanding device into the 21st century with its clean curves and lines. The grass box catcher also doubles as a cover when the lawnmower isn't in use. Ideal for gardeners, the Little Mow is more intuitive to use than machine mowers and easily folds up to hang on an exterior wall or shed.

Clippings-catching Lawn Mowers
McWha's Little Mow design with a grass box feature creates an easier cleanup and storage.
Push Mowers with Modern Design
The Little Mow's sleek and modern design brings traditional lawn cutting technology into the 21st century.
Intuitive Lawn Maintenance Tools
The Little Mow's streamlined design encourages emotional bonding between user and tool while making maintenance more accessible.

Sectors Adopting This

Gardening Tools
The Little Mow's intuitive design and clippings catcher feature represents a disruptive innovation opportunity in the gardening tools industry.
Lawnmower Manufacturing
McWha's modern and sleek design introduces a unique selling point and disruptive innovation opportunity in the lawnmower manufacturing industry.
Home and Garden Retail
Incorporating the Little Mow into their product line represents a disruptive innovation opportunity for home and garden retailers seeking to offer modern and intuitive lawn maintenance tools.
SCORE
1.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 17%
Freshness 8%