Smart Cycling Glasses

The Varia Vision Attachment Lets Cyclists Keep Their Eyes On the Road

The Varia Vision smart glass attachment, developed by Garmin, are cycling glasses that are designed to put data in the peripheral vision of cyclists who are out and about. This means that cyclists don't have to take their eyes off the road or look at a computer or smartphone display, a distracted act that can result in an accident or worse.

What's great about the Varia Vision is that it can easily be retrofitted onto existing third-party glasses, with its tiny screen situated so as to show up in the bottom of the vision of the cyclist in question. The attachment communicates with smartphones wirelessly and can display navigational prompts, whilst also notifying wearers of calls and text messages.

Ultimately, the Varia Vision uses technology to make cycling easier and safer without intruding on the unique joy of cycling.

Smart Glass Attachments
Innovative attachments for glasses that provide cyclists with essential data and notifications in their peripheral vision.
Hands-free Technology
Developments in hands-free technology that allow cyclists to access information and communication while keeping their focus on the road.
Enhanced Cycling Safety
Technological advancements aiming to improve cyclist safety by minimizing distractions and integrating important information into their field of vision.

Who This Affects Most

Glasses and Eyewear
The glasses and eyewear industry should explore opportunities to integrate smart technology attachments into their product offerings.
Cycling Equipment
Manufacturers of cycling equipment have a chance to incorporate smart features into their products, enhancing the safety and convenience of cyclists.
Wireless Communication
Companies specializing in wireless communication can collaborate with cycling accessory brands to develop seamless connectivity between smart glasses and smartphones.
SCORE
1.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 28%
Freshness 8%

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