Trend Hunter's Courtney Scharf Talks About Companies Using Customized Music

 - Jul 9, 2014
Customized music is becoming a big deal, and lovers of the curated playlist are getting into it. Trend Hunter Research Advisor and Editor Courtney Scharf explains how branded playlists encompass the way music is becoming more customized, whether it's to promote a brand or product, or whether it's the actual music itself. She discusses her favorite examples of this on the site.

Some brands are using customized music playlists to interact and engage with their customers like H & M is doing with their Music Playing Product Catalogs, or Gucci is doing with The Fringe. Companies are also offering more personal ways of listening to music period. These curated lists could be based on mood, activities or other personal listening preferences.