There's a brand-new feature on PepsiCo's Snacks.com direct-to-consumer site and it gives snackers the freedom and flexibility to get creative when it comes to assembling their own snack packs. The new feature lets customers mix and match various Frito-Lay snacks, so that they can create their very own 20-count customizable snack pack for just $10.
Snacks.com was only launched earlier this year and since then, PepsiCo's Frito-Lay US Snack Index data has revealed that two out of three Americans would be more likely to purchase a snack variety pack if they could customize their choices. The new Make Your Own Variety Pack option is available in a variety of states, giving snackers more freedom of choice when it comes to enjoying favorite varieties of Tostitos, Cheetos, Ruffles, SunChips and more.
Image Credit: PepsiCo