BARK and Crocs are expanding customizable pet furniture with the Crocs Snore Mode dog bed, an oversized sleeping space modeled after the Crocs Classic Clog. The bed includes slots that allow owners to add and swap Jibbitz charm-inspired plush pieces, bringing the personalization associated with Crocs footwear into a pet product. The wider collection also includes coordinating collars, leashes, poop bag holders, Classic Clog-themed toys, and an Espresso colorway for Pet Crocs shoes.
Expanding beyond footwear allows BARK and Crocs to apply their collaboration across more parts of a dog’s daily routine. The customizable bed gives BarkBox and Super Chewer subscribers another product option while also being sold through BARK and Crocs online channels. Matching walking accessories can encourage owners to purchase coordinated products, while toys and additional footwear colors broaden the collection across play, walking, and lounging.
Image Credit: BARK/Crocs
Why This Trend Is Growing
- Personalized Pet Decor
- Pet furnishings with swappable design elements create space for modular accessories, seasonal refreshes, and owner-driven self-expression in the home.
- Lifestyle Brand Extensions
- Footwear and fashion brands entering pet categories highlight new licensing potential across companion products, home goods, and daily-care routines.
- Coordinated Pet Collections
- Matching beds, toys, collars, leashes, and accessories support bundled purchasing models that blend utility with collectible brand identity.
Industries Being Reshaped
- Pet Products
- Customizable beds and themed accessories expand premium pet offerings with personalization, collectibility, and stronger emotional ties to owners.
- Home Furnishings
- Novel pet furniture inspired by recognizable consumer designs signals demand for playful home pieces that fit both pet comfort and owner aesthetics.
- Fashion Accessories
- Brand motifs and charm-based customization moving into pet goods reveal crossover value between personal style, merchandising, and companion animal products.
