Prose is expanding its range of personalized haircare products with a brand-new Custom Styling Gel that stands out on the market as the first clean, yet highly efficacious tailor-made one of its kind. This hair gel is unlike others because it's designed to deliver "endless versatility of style and adapts to your life, specific to where you live and your personal hair texture."
When it comes to addressing a customer's specific needs and goals, Prose makes it possible for the formula to be tailored with ingredients like oat protein for deep moisture or fermented rice water for extra strength.
To bring this new launch to light, Prose is kicking off a brand-new campaign, Curl Outside the Lines, featuring its first-ever brand ambassador, Lauren Ridloff.
Why This Trend Is Growing
- Personalized Haircare
- There is an opportunity for disrupters to create bespoke haircare products that cater to individuals' unique goals and lifestyles, as seen with Prose's Custom Styling Gel.
- Clean Beauty
- Prose's Custom Styling Gel is a part of the growing movement for clean beauty products, providing innovative and effective ways to replace traditional hair care products with non-toxic ingredients.
- Celebrity Endorsements
- The use of celebrity endorsements, as demonstrated by Prose's choice of Lauren Ridloff, is an ongoing trend in the beauty industry, creating opportunities for new brands to partner with influencers and celebrities to gain credibility and reach a wider audience.
Industries Being Reshaped
- Haircare
- The customized haircare market has the potential to disrupt traditional haircare brands by offering unique and personalized products, such as Prose's Custom Styling Gel.
- Clean Beauty
- The growing demand for clean beauty products creates the opportunity for new and innovative companies to enter the market and challenge traditional beauty brands, as seen with Prose's use of non-toxic ingredients in their products.
- Influencer Marketing
- Influencer marketing continues to be a popular trend in the beauty industry, providing opportunities for new brands to collaborate with social media influencers and celebrities to reach a wider audience, similar to Prose's partnership with Lauren Ridloff.
