Usually when you're driving a luxury car, the idea is to be seen, but Mario Balotelli takes the opposite approach with his custom Bentley Continental GT wrapped in camouflage. However, it's not a paint job, but instead a vinyl wrap that's applied over top of the paint job.
Although it's doubtful this superstar footballer can go many places without being noticed, his car is incognito thanks to the dark-green military patterns now covering his ride.
Due to their already steep price tag, Bentley's aren't usually tricked out. However, when you're making over $9 million a year playing for Manchester City like Balotelli, you can afford to have some fun with your cars. Bentley Continental GTs typically sell for $176,725. Balotelli's custom Bentley comes after he crashed his Audi R8 last year.
What's Driving This Trend
- Custom Vehicle Wraps
- The popularity of vinyl wraps for luxury cars, such as Bentley Continental GT, provides an opportunity for businesses to offer custom and unique designs for high-end vehicle owners.
- Undercover Luxury
- The trend of wrapping luxury cars in camouflage vinyl presents an opportunity for car manufacturers and luxury car rental companies to offer unique and stealthy options that cater to the desires of individuals seeking discretion and exclusivity.
- Personalizing High-end Cars
- The demand for personalized luxury cars, like Mario Balotelli's custom Bentley, presents an opportunity for customization services and automotive accessories companies to offer unique modifications and upgrades for wealthy individuals looking to make a statement.
Who This Affects Most
- Vinyl Wrap Industry
- The growing popularity of vinyl wraps in the luxury car market creates opportunities for vinyl wrap manufacturers, distributors, and installers to cater to the customization needs of high-end car owners.
- Luxury Car Manufacturing
- Luxury car manufacturers can explore the potential of offering camouflage and other unique vinyl wrap options as factory-installed customization choices, appealing to customers who value individuality and style.
- Automotive Customization
- The trend of personalized luxury cars opens up opportunities for automotive customization businesses to provide bespoke modifications, paint jobs, and other personalized upgrades for affluent car owners.
