Sapporo’s canned coffee subsidiary, Pokka Sapporo Food & Beverage Co, created a ready-to-drink curry beverage that's packaged just like canned coffees sold in Japanese convenience stores. In a 190-gram can, Curry Mood Medium Spice shares the flavors of 10 spices and the brand suggests consuming it with bread or rice balls as part of a meal.
Since many traditional Japanese soups are heavy on broth and contain little solid food, the lines between eating and drinking are often blurred. This drinkable curry beverage pushes the concept further with its packaging, which is designed to fit right in with Japanese convenience stores that have a hot shelf for canned coffee and other hot drinks.
This product offers a fresh new take on a popular dish that's now easier than ever to take on the go.
What's Driving This Trend
- Drinkable Curry
- Pokka Sapporo Food & Beverage Co. creates a ready-to-drink curry beverage that blurs the lines between drinking and eating.
- Packaging Innovation
- The packaging of Curry Mood Medium Spice is designed to fit in with Japanese convenience stores that have a hot shelf for canned coffee.
- Portable Meal
- This drinkable curry beverage offers a fresh new take on a popular dish that's now easier than ever to take on the go.
Who This Affects Most
- Beverage
- The ready-to-drink curry industry has potential for growth in the beverage industry.
- Convenience Store
- Convenience store chains can explore expanding their ready-to-drink and grab and go food options with innovative products like canned curry.
- Meal Delivery
- Meal delivery services can explore adding drinkable curry beverages to their menus to offer a unique and convenient option for customers.
