Curb Media has converted one of London's iconic double-decker bus into a TV on wheels. One of the bus' sides was covered in a 36 square meter screen, making it one of the world's biggest vehicular screens. The initiative is part of efforts to market and promote London Live, the first 24/7 TV channel dedicated to covering news, arts, current affairs, sports and events pertinent to the city of London.
The bus began its promotional journey in Covent Garden before embarking on a 15-day tour of London. Both live and pre-recorded content were shown, accompanied with sound from an advanced 6 Kilowatt on-board sound system also supplied by Curb Media.
Content was produced and controlled by digital agency Enigma, with interactive features including the ability to display real-time tweets and show selfies submitted by the public.
What Makes This Trend Stand Out
- Vehicular Advertising
- The conversion of double-decker buses into giant TV screens presents an opportunity for disruptive innovation in the advertising industry.
- Mobile Outdoor Media
- The use of portable TV screens on buses opens up possibilities for disruptive innovation in the outdoor media industry.
- Interactive Public Displays
- The incorporation of interactive features on the bus screens creates opportunities for disruptive innovation in the digital display industry.
Sectors Adopting This
- Advertising
- The use of giant screen buses as mobile advertisements can disrupt the traditional advertising industry.
- Media
- The introduction of portable TV screens on buses can disrupt the way outdoor media is consumed.
- Digital Display
- The incorporation of interactive elements on the bus screens can disrupt the digital display industry by creating new ways of engaging with the public.
