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Personalized Hotel Closets

'The Curated Closet' Prepares Clothing Selections for Hotel Guests

— October 5, 2015 — World
'The Curated Closet' is a personal shopping experience that supplies brand name, hand-selected clothes to your hotel room's closet. The St. Regis Washington hotel is known for its elaborate guest services, this closet-outfitting service no different. With stylists from Neiman Marcus, wardrobes are filled to the brim with designer labels from Monolo Blahnik shoes to Hugo Boss suits.

Before arriving to the St. Regis hotel, users of the service fill out a questionnaire that provides answers about sizing and personal style. That information is then utilized by stylists to decide what options would work best. Those articles of clothing are in the hotel room upon arrival and users have three days to choose whether they would like to purchase any of the pieces. While there is no minimum requirement, there is also no tolerance of simply "borrowing" these designer threads.
Trend Themes
1. Personalized Wardrobe Services - In response to travelers' desire for personalized services, hotels are offering wardrobe specialists to prepare customized outfits and offer rentals for their guests.
2. Collaborations with External Brands - Hotels looking to enhance their guest's experience and build their brand are collaborating with relevant external brands which allow them to offer customized services such as a personal shopper or closet outfitter service.
3. Experiential Hotel Stays - Hotels are increasingly offering experiential stays that cater to individual preferences and needs, including personal shopping services that offer curated, designer wardrobes ready upon arrival.
Industry Implications
1. Luxury Hospitality - Luxury hotels are ideally positioned to offer personalized, high-quality services such as closet outfitters service that delight their discerning guests.
2. Fashion Industry - Collaborating with hotels to offer personalized wardrobe services can help fashion brands promote their exclusivity and prestige while expanding their customer base.
3. Travel and Tourism - With personalized services such as a personal shopper or closet outfitter service, travelers have a unique opportunity to experience destinations more intimately and enhance their overall trip experience.
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