Japanese designer Mademoiselle Yulia launches the Growing Pains Fall/Winter 2018 line-up at Amazon Tokyo Fashion Week, ultimately presenting her contemporary take on underground culture fashion. Drawing influence from Tokyo, its art, music and film movements, the designer is able to create a wide array of heavily layered boxy pieces that encompass a rather futuristic metropolitan aesthetic. Mademoiselle Yulia utilizes an extensive range of tonal coloring and the silhouettes in the Fall/Winter 2018 show are decisively unisex.
Boasting the underground culture fashion of Tokyo, Mademoiselle Yulia is able to identify a strong alienating aspect in the style and the way it manifests itself into the physical world. Of course, the Growing Pains' Fall/Winter range is "an expression of Yulia's personal style, informed by the metropolitan city."
Photo Credits: Japan Fashion Week Organization
Why This Trend Is Growing
- Underground Culture Fashion
- Disruptive innovation opportunities lie in exploring alternative fashion styles inspired by underground cultures.
- Futuristic Metropolitan Aesthetic
- Opportunities arise for disruptive innovation through the creation of fashion designs that combine futuristic elements with urban influences.
- Unisex Fashion
- Disruptive innovation opportunities exist in challenging traditional gender norms by creating unisex fashion lines.
Industries Being Reshaped
- Fashion
- The fashion industry can explore disruptive innovation by embracing underground culture trends and creating unique designs.
- Art
- The art industry can find disruptive innovation potential by incorporating elements of underground culture fashion into artistic expressions.
- Film
- The film industry can leverage the futuristic metropolitan aesthetic of underground culture fashion to create visually striking and innovative movies.
