Rolls-Royce is commemorating the success of its Cullinan SUV by releasing a 1:8 scale model of the vehicle. The model Cullinan SUV will require over 450 hours to be completed, as it contains over 1000 pieces. The model will cost between $17,100-27,360 depending on the different options that are available.
The model SUV measures in at 37” x 16.5” x 14” and it features doors, a luggage compartment, and a hood. It also features LED lights, which are powered by using a USB. The unit has to painted by hand, and color options include Tungsten or Arctic white.
Overall the small replica provides a unique way for car enthusiasts to interact with the vehicle. Requiring a large amount of set up time also ensures interaction between the replica and the owner.
Image Credit: Rolls Royce
What Makes This Trend Stand Out
- High-end Scale Models
- There is disruptive innovation opportunity in creating highly detailed and accurate replicas of luxury products such as supercars, yachts, and designer goods.
- Interactive Product Replicas
- There is potential for creating interactive replicas of products that allow consumers to engage with the product in a unique way, such as through manual assembly or intricate detailing.
- Limited Edition Collectibles
- There is potential for creating limited edition collectibles for luxury products, where only a select few customers can own a unique and valuable item related to their favorite brand or product.
Sectors Adopting This
- Luxury Automotive
- Luxury automotive brands can create highly detailed replicas of their high-end vehicles for car enthusiasts and collectors, providing a unique and valuable way to engage with their brand.
- High-end Home Decor
- High-end home decor brands can expand their offerings by creating scaled-down replicas of their products, providing a unique and interactive way for consumers to engage with luxury home decor.
- Collectibles Market
- The collectibles market can benefit from partnering with luxury brands to offer limited edition collectibles, providing a new and valuable opportunity for collectors to own exclusive products related to their favorite brands.
