Hop Valley is Helping Say Goodbye to 2020 with its Cryo Drop Method
Grace Mahas — December 2, 2020 — Marketing
References: hopvalleybrewing
Hop Valley Brewing Co. is helping people give 2020 the goodbye it deserves with the new Cryo Drops. The brewery will essentially freeze your personal items and then smash the items, helping you forget the tensions from this year.
Hop Valley Brewing Co. uses subzero-frozen Cryo Hops along with a special brewing process to create a less bitter, more approachable IPA experience. This technology is being leveraged to freeze items like flowers from your ex, unused baking utensils you had planned to bake sourdough bread with, home décor with unrealistic motivational quotes. These items will then shatter into tiny pieces when dropped, "removing the bitterness" associated with them.
To participate, consumers need to send the object that represented 2020 through the pre-paid package by December 22, 2020. On New Year's Eve, Hop Valley Brewing Co. will live stream the smashing of the objects on their social media channel.
Image Credit: Hop Valley Brewing Co.
Hop Valley Brewing Co. uses subzero-frozen Cryo Hops along with a special brewing process to create a less bitter, more approachable IPA experience. This technology is being leveraged to freeze items like flowers from your ex, unused baking utensils you had planned to bake sourdough bread with, home décor with unrealistic motivational quotes. These items will then shatter into tiny pieces when dropped, "removing the bitterness" associated with them.
To participate, consumers need to send the object that represented 2020 through the pre-paid package by December 22, 2020. On New Year's Eve, Hop Valley Brewing Co. will live stream the smashing of the objects on their social media channel.
Image Credit: Hop Valley Brewing Co.
Trend Themes
1. Cryo Drops - Opportunities for further exploring unique uses of subzero-frozen technology to revolutionize different industries and products beyond brewing.
2. Emotional Catharsis - Opportunities to explore ways to provide emotional release and mental wellness through unique experiences like smashing personal items.
3. Livestreamed Events - Opportunities to leverage the power of social media to reach wider audiences and engage with customers in novel ways.
Industry Implications
1. Brewing - Opportunities for breweries and beverage companies to leverage technology to create unique, less bitter experiences for consumers.
2. Wellness - Opportunities to create unique experiences that promote emotional release and mental wellness for consumers.
3. Social Media - Opportunities for companies to leverage social media platforms to engage with customers, showcase unique offerings, and build brand awareness.
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