Hop Valley Brewing Co. is helping people give 2020 the goodbye it deserves with the new Cryo Drops. The brewery will essentially freeze your personal items and then smash the items, helping you forget the tensions from this year.
Hop Valley Brewing Co. uses subzero-frozen Cryo Hops along with a special brewing process to create a less bitter, more approachable IPA experience. This technology is being leveraged to freeze items like flowers from your ex, unused baking utensils you had planned to bake sourdough bread with, home décor with unrealistic motivational quotes. These items will then shatter into tiny pieces when dropped, "removing the bitterness" associated with them.
To participate, consumers need to send the object that represented 2020 through the pre-paid package by December 22, 2020. On New Year's Eve, Hop Valley Brewing Co. will live stream the smashing of the objects on their social media channel.
Image Credit: Hop Valley Brewing Co.