The Cross Keys Gin Black Currant is Perfectly Bitter and Sweet
Michael Hemsworth — October 12, 2019 — Marketing
The Cross Keys Gin Black Currant has been unveiled by the Amber Beverage Group as a new spirit for consumers who are looking for an alternative to conventional gins, pink gins and other gin-based libation varieties. The spirit is characterized by its balanced profile that is at once bitter and sweet to make it perfect for enjoyment in an array of premium cocktails. The gin is distilled with four botanicals including juniper, chamomile, rosemary and linden blossoms, and offers an aromatic berry profile for connoisseurs to enjoy.
Global Brand Director of Cross Keys Gin Maris Kalnins spoke about the new Cross Keys Gin Black Currant saying, "There are three special reasons why this pink gin will steal everyone’s heart: for one, it has a perfect harmony of bitterness and sweetness, layered with a fresh berry aroma on the top. Two, it’s a great example of finest art of distillery handcrafted in small batches. Three, it has a striking pink color that will attract each bartender’s eye. The additional ingredient to its uniqueness is our signature clay flask. For over 250 years the pure, fresh taste of our drinks has been preserved using natural clay bottles and Cross Keys Gin Black Currant will have it too.”
Global Brand Director of Cross Keys Gin Maris Kalnins spoke about the new Cross Keys Gin Black Currant saying, "There are three special reasons why this pink gin will steal everyone’s heart: for one, it has a perfect harmony of bitterness and sweetness, layered with a fresh berry aroma on the top. Two, it’s a great example of finest art of distillery handcrafted in small batches. Three, it has a striking pink color that will attract each bartender’s eye. The additional ingredient to its uniqueness is our signature clay flask. For over 250 years the pure, fresh taste of our drinks has been preserved using natural clay bottles and Cross Keys Gin Black Currant will have it too.”
Trend Themes
1. Alternative Gins - The Cross Keys Gin Black Currant offers consumers an alternative to conventional gins, tapping into the growing demand for unique and innovative spirit options.
2. Balanced Flavors - The balanced profile of Cross Keys Gin Black Currant, with its combination of bitterness and sweetness, showcases the opportunity for disruptive innovation in creating well-rounded and versatile spirits.
3. Premium Cocktails - The Cross Keys Gin Black Currant's suitability for premium cocktails highlights the trend of consumers seeking elevated and sophisticated drinking experiences.
Industry Implications
1. Craft Distilleries - Craft distilleries can explore creating alternative gins with unique flavor profiles, following the success of Cross Keys Gin Black Currant in catering to consumer preferences for innovative spirits.
2. Beverage Packaging - The signature clay flask of Cross Keys Gin presents an opportunity for disruptive innovation in beverage packaging, as companies can explore eco-friendly and aesthetically pleasing alternatives to glass bottles.
3. Bartending and Mixology - The striking pink color and aromatic berry profile of Cross Keys Gin Black Currant will attract bartenders and mixologists, providing them with an opportunity to experiment with new ingredients and flavors in their craft cocktails.
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