Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Olympia Sock Ads: Lingerie For Your Feet

 - Sep 23, 2008
References: kuteev.livejournal
So, you walk in on your husband or boyfriend and catch him red-handed posing in front of the mirror in your socks. Well, how can you blame him when your Olympia women’s socks are like lingerie for the feet?

Well, that’s the gist of one of the new ads for Olympia women’s socks. The other two ads follow the lingerie reference by showing socks instead of bras being thrown at a singer (a la Tom Jones) and a man caressing a sock as if it were a lingerie piece from Victoria’s Secret.

I like the cross dressing print the best, but the whole campaign is pretty cool and fun.

The ads were photographed by Ross Brown for Y&R Paris, with creative director Les Six, art director Mark Forgan, and copywriter Jamie Standen.