Lacoste's #CrocodileInside Campaign Highlights The Iconic Garment

 - May 10, 2019
References: lacoste
The Lacoste #CrocodileInside campaign celebrates the French sportswear brand's most iconic garment, its crocodile logo polo shirt. Its images spotlight a group of actors, musicians, athletes and creatives who embody Lacoste's timeless yet youthful aesthetic and core values. Described by founder René Lacoste as "freedom of mind and movement, creativity, sportsmanship and tenacity," these core values are the inspiration behind the campaign.

It features French, American and Japanese actors Chloë Sevigny, Rod Paradot and Serena Motola along with musicians Noah Becker, Moha La Squale, Asap Nast and Clara 3000. Also featured are models Jamie Bochert, Ebonee Davis and Alton Mason, alongside Korean artist Sang Woo, French-Senegalese dancer Salif Gueye and Serbian tennis star Novak Djokovic.

Each styles their Lacoste polo in their own way, showcasing how each piece fuses comfort and fine craftsmanship with a timeless silhouette that is native to the brand.