When a person is suffering from a headache, it is easy to take out their pain on others, which the Crocin Pain Relief Tablets ad campaign shows rather creepily. From a mother taking out her headache on her son to a father doing the same with his daughter, this cycle is illustrated through the combination of their two faces as though one were a mask. The solution is rather easy and comes in tablet form.
Conceived and executed by Grey Worldwide, an ad agency based in Gurgaon, India, the Crocin Pain Relief Tablets ad campaign was art directed by Thupten Londhen with creative direction by Amit Shankar and Uddalak Gupta. It was copy written by Richie Arora.