Innovators in the food market are always on the hunt for the next sensational superfood and Gryllies aims to revolutionize the way individuals nourish themselves with cricket protein. The company, kickstarted by Queens' University's QCSI program, is dedicated to giving future-forward alternatives to pasta sauce. The solution — some might find it too daring, is infusing the traditional tomato sauce with powdered cricket protein.
It is reported that the flour itself has a "faint nuttiness" to it, however, when added into a pasta dish, the taste is described by CEO Ester Jiang as "unlike anything she’s tried to date." Albeit cricket protein might take some time to prove itself as a sustainable alternative to beef or chicken, the future-friendly notion behind is in incredibly promising.
Photo Credits: Vibhu Gairola, Andrew Williamson Photography
What Makes This Trend Stand Out
- Superfood Infused Products
- The trend of infusing traditional products with unconventional superfoods presents an opportunity for disruptive innovation in the food industry.
- Alternative Protein Sources
- Exploring alternative protein sources like cricket protein opens avenues for disruptive innovation in the food market.
- Future-friendly Food
- The focus on future-friendly food options, such as cricket protein-infused tomato sauce, creates opportunities for disruptive innovation in the food industry.
Sectors Adopting This
- Food
- The food industry can explore the integration of alternative protein sources, like cricket protein, into various products.
- Superfood
- The superfood industry can develop innovative ways to incorporate unconventional superfoods into traditional products to cater to health-conscious consumers.
- Sustainable Food
- The sustainable food industry can embrace cricket protein as a potential eco-friendly alternative to traditional protein sources and develop new sustainable food products.
