Those who ride the subway know that it can be pretty boring at times, but the Underground Library plans to change that with some creative QR codes. The concept is to use posters on the subway as digital bookshelves. Subway riders scan the poster and are given a variety of books to choose from. They are then given the first ten pages from the book to read on their commute. Once they have finished the preview to the book, they are given directions to the nearest location where the can get a copy of the book. The idea came from three advertising students from the Miami Ad School in Brooklyn who wanted to promote free local services and encourage subway riders to read on their daily commute.
Check out Brandon Bastaldo's interview for more information on underground libraries and his time at Trend Hunter.