Those who ride the subway know that it can be pretty boring at times, but the Underground Library plans to change that with some creative QR codes. The concept is to use posters on the subway as digital bookshelves. Subway riders scan the poster and are given a variety of books to choose from. They are then given the first ten pages from the book to read on their commute. Once they have finished the preview to the book, they are given directions to the nearest location where the can get a copy of the book. The idea came from three advertising students from the Miami Ad School in Brooklyn who wanted to promote free local services and encourage subway riders to read on their daily commute.
Check out Brandon Bastaldo's interview for more information on underground libraries and his time at Trend Hunter.
Why This Trend Is Growing
- Interactive QR Codes
- Create QR codes that offer interactive experiences, such as providing readers with book previews and directions to the nearest location to buy the book.
- Digital Bookshelves
- Transform subway posters into digital bookshelves that allow commuters to scan and preview books, promoting reading on the go.
- Promoting Local Services
- Use subway advertising to promote free local services and encourage engagement with the community.
Industries Being Reshaped
- Public Transportation
- Incorporate interactive elements into public transportation systems to enhance the passenger experience and encourage engagement.
- Publishing
- Explore new ways to promote books and reading by using innovative technologies like QR codes in advertising campaigns.
- Advertising
- Leverage creative advertising strategies to capture the attention of commuters and deliver targeted messages in unique ways.
