Visual Pieces of Paradise

Clean the Sky - Positive Eco Trends & Breakthroughs

Madagascar, a Piece of the World

— May 8, 2008 — Eco
This is the work of Ukrainian ad agency Psyho Studio. They were commissioned to create the work for a travel agency to promote global tourism.

"Madagascar, a Piece of the World" is a rough translation of the name of this beautiful campaign which shows other "pieces" from other parts of the world.

I see Japan (cherry trees), England (Stonehenge) and maybe the Caribbean (palm trees). This is one of the cutest and most creative print ads I have seen so far.

Trend Themes

  1. Global Tourism Campaigns — There are opportunities for disruptive innovation in creating visually stunning and creative travel ads to attract more tourists to different parts of the world.
  2. Localization of Ads — Ad agencies can create ads that showcase world-famous landmarks from different parts of the world to promote local tourism and create a sense of pride in the local population.
  3. Tourism Promotion Using Art — Artistic campaigns that utilize creative interpretations of famous landmarks can be a promising way of promoting tourism in lesser-known parts of the world.

Industry Implications

  1. Tourism Industry — The tourism industry can benefit from using visually stunning and creative travel ads to attract more tourists to different parts of the world.
  2. Advertising Industry — The advertising industry can develop campaigns that showcase world-famous landmarks from different regions of the world to promote local and international tourism.
  3. Art and Design Industry — The art and design industry can create campaigns that incorporate creative interpretations of famous landmarks to promote tourism in lesser-known destinations and different parts of the world.
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