Functional Energy Mixes

The Creatine + Electrolytes Line Expands with a Lemonade Collection

Create is expanding its 'Creatine + Electrolytes Mix' line with the introduction of 'The Lemonade Collection,' featuring 'Strawberry,' 'Raspberry,' 'Peach,' and 'Classic Lemonade' flavors. Designed to combine supplementation with familiar fruit-forward flavors, "each single-serve stick contains 5g of creatine, 800mg of electrolytes, and 1,000mg of taurine."

As a result, the mixes bring multiple functional ingredients together in a convenient powdered format intended to support active lifestyles. In addition to expanding the range with lemonade-inspired varieties, the collection complements Create’s existing 'Passionfruit,' 'Watermelon,' and 'Lemon Lime' options. Furthermore, the single-serve format offers a portable approach to incorporating creatine and electrolytes into daily routines.

The Lemonade Collection will be available directly through Create and on Amazon, with consumers able to select between 15-count and 30-count pouches. Overall, the launch broadens the brand’s functional beverage portfolio through flavor variety and convenient formats.

Image Credit: Create Wellness

Stacked Functional Hydration
Multi-ingredient powdered mixes are reshaping hydration by combining creatine, electrolytes, and amino-acid support into everyday beverage routines.
Flavor-led Supplementation
Familiar lemonade and fruit profiles lower the barrier to functional product adoption by making performance nutrition feel more approachable and enjoyable.
Portable Wellness Formats
Single-serve stick packs reflect rising demand for convenient supplementation that fits gym bags, travel, offices, and daily active lifestyles.

Sectors Adopting This

Functional Beverages
Hybrid drink mixes create white space for brands to merge sports nutrition benefits with mainstream refreshment occasions.
Sports Nutrition
Creatine-based formats are moving beyond traditional powders and capsules as brands target broader wellness consumers seeking accessible performance support.
E-commerce Retail
Direct-to-consumer and marketplace availability enables rapid flavor testing, subscription opportunities, and targeted positioning for niche functional beverage audiences.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 11%
Freshness 100%