adidas Originals works in collaboration with Craig Green on a new footwear silhouette for the summer season. It was unveiled during the designer's double collection of Fall/Winter 2023 and Spring/Summer 2024 looks. This was to mark the milestone of the brand's ten-year anniversary. Green is known as a designer who is an expert in the art of “not-quite deconstruction."
The shoes appear to be deconstructed in ways that push creative boundaries, appearing to be a dynamic sandal for the summer season. It is defined by strappy details throughout and branding can be seen on the back in a contrasting tone in the form of the adidas Trefoil logo. It can also be seen over the forefoot as well to round it all out.
Image Credit: Craig Green
What's Driving This Trend
- Deconstructed Footwear
- Opportunity to explore new footwear designs that push creative boundaries by deconstructing traditional silhouettes.
- Strappy Details
- Opportunity to incorporate strappy details into footwear designs, adding a dynamic and playful element.
- Contrasting Branding
- Opportunity to experiment with contrasting branding techniques to create visual interest and impact in footwear designs.
Who This Affects Most
- Fashion
- Fashion industry can explore deconstructed footwear designs, incorporating strappy details and contrasting branding techniques.
- Footwear
- Footwear industry can leverage the trend of deconstructed footwear with strappy details and contrasting branding for unique and innovative product offerings.
- Design
- Design industry can embrace the trend of deconstruction in footwear, exploring strappy details and contrasting branding as a means of pushing creative boundaries.
