The Craftgawker Website Attracts Arts & Crafts Enthusiasts Across the Globe

 - Jul 23, 2011
References: craftgawker & nylonmag
Arts and crafts enthusiasts all around the globe can come together to swap tips, ideas and creations at the Craftgawker website. Launched in 2009, Craftgawker is essentially a collection of submissions featuring hundreds of handmade arts and crafts.

The purpose of the Craftgawker website is to allow artists to share their own work and to inspire others with their own DIY products. The site receives new submissions on an hourly basis and once they are posted on the front page gallery, visitors can click on the image for details and instructions and tutorials to recreate the object. The Craftgawker website has everything from DIY clothing to home decor to jewelry.

Implications - Businesses that offer products through which consumers can actively engage and interact with each other will appeal to a very wide audience. Many consumers relish in DIY concepts, as they allow them to feel empowered and in control each time they use a particular product.