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Wine-Included Cracker Boxes

This Limited Box Pairs Cheez-It White Cheddar & House Wine Rosé

— July 21, 2020 — Lifestyle
To celebrate the beloved pairing of wine and cheese, especially for upcoming National Wine and Cheese Day festivities, Cheez-It created a limited-edition cracker box that includes ready-to-pour wine. The special Cheez-It White Cheddar & House Wine Rosé box offers a simple way to save on making two separate purchases, and it's touted as a perfect comb for "a socially distant happy hour, virtual book club or a cozy night on the couch watching reality TV with a few friends."

The crackers are made with real cheese and match well with the lightness and crispness of House Wine rosé, which has been recognized as the unofficial wine of summer.

To make sure people can be prepared ahead of National Wine and Cheese Day, House Wine is offering the limited-edition box online as of July 23rd.

Image Credit: Cheez-It
Trend Themes
1. Wine and Cheese Pairings - The trend of combining wine and cheese in innovative ways, such as including ready-to-pour wine in cracker boxes, creates opportunities for new product offerings and partnerships.
2. Convenience Bundles - The trend of offering convenience bundles that combine complementary products, like the limited-edition Cheez-It White Cheddar & House Wine Rosé box, opens up opportunities for cross-promotion and increased sales.
3. Virtual Socializing - The trend of virtual socializing, as mentioned in the article's description of a socially distant happy hour or virtual book club, presents opportunities for businesses to create unique experiences and deliver products directly to consumers' homes.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of wine and cheese pairings, as well as convenience bundles, to develop new product offerings and attract customers.
2. E-commerce - The e-commerce industry has opportunities to capitalize on the trend of virtual socializing by providing platforms for businesses to sell and deliver products for virtual events and gatherings.
3. Entertainment - The entertainment industry can tap into the trend of virtual socializing by creating and promoting experiences that enhance virtual events, like cozy nights watching reality TV, with unique product offerings.
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