On The Border Mexican Grill & Cantina is giving consumers some delicious new ways to enjoy the taste of crab with its new Crab Fiesta menu.
Offering a Tex-Mex take on seafood, the new Crab Fiesta menu features something for everything. One of the new dishes is the Crab Tostadas, which consists of crunchy double-stacked tortillas layered with fresh guacamole and wild-caught crab, and then topped with toasted corn, pico de gallo, creamy red chile sauce, pickled red onions, and queso fresco. For something a little different, the new Stuffed Crab Enchiladas feature wild-caught crab and melted Jack cheese rolled up into enchiladas and topped with sour cream sauce and pico de Gallo. Lastly, the new Mexican Crab Dip combines wild-caught crab with cheese, creamy red chile, spicy avocado ranch, and pickled red onions.
The new Crab Fiesta menu is available now through June 2023.
Image Credit: On The Border Mexican Grill & Cantina
Key Themes Behind This Trend
- Seafood Tex-mexfusion
- There's potential for a disruptive innovation in the food industry by experimenting with other seafood and ethnic cuisine fusions while maintaining a Tex-Mex twist.
- Farm-to-table Seafood
- With ethical sourcing becoming increasingly important to consumers, there's an opportunity to offer farm-to-table and sustainably sourced seafood on menus.
- Gourmet Fast Casual
- There's potential for disruptive innovation by offering elevated gourmet dining experiences in a casual and fast-paced environment.
Where This Applies
- Restaurant Industry
- Seafood, Mexican and fast-food sectors can innovate taking notes from On The Border Mexican Grill and catering to related tastes.
- Seafood Industry
- Companies in the seafood industry can cater to the growing demand for sustainably sourced crab and other seafood items by forming partnerships with organic fisheries. This can help maintain a steady supply of fresh, high-quality seafood.
- Grocery Industry
- Groceries can innovate by offering DIY Mexican-inspired seafood meal-kits to users. Complete with freshly caught and ethical produce and resources to learn simple kitchen techniques, this can also be sustainable without compromising on taste and quality.
