Modernized Story Editorials

The CR Fashion Book 'Fairy Tale Theater' Photoshoot Stars Joan Smalls

Fairy tales are an endless source of inspiration for the fashion world, yet the CR Fashion Book 'Fairy Tale Theater' editorial manages to put its own unique spin on them. It helps that it was shot by Lee Daniels, the acclaimed American film director of 'Precious,' 'The Paperboy' and 'The Butler.' Given full reign over the editorial, he put his cinematic vision to work on three stories in particular: Cinderella, Sleeping Beauty and Snow White.

Starring model Joan Smalls alongside rising star Michael B. Jordan, the CR Fashion Book 'Fairy Tale Theater' editorial is full of the director's signature grittiness. Yet the romance is not tarnished in the photoshoot. Instead, it is simply made more realistic, if in a dramatically dark way.

Modernized Fairy Tales
Opportunity to innovate fashion editorials through modernized takes on classic fairy tale stories.
Cinematic Fashion Shoots
Opportunity to merge fashion editorial with cinematic direction for a more impactful outcome.
Gritty Romance Aesthetic
Opportunity to incorporate a signature gritty aesthetic that enhances instead of detracts from the romance in fashion editorials.

Who This Affects Most

Fashion Photography
Opportunity for fashion photographers to collaborate with filmmakers and experiment with more cinematic styles.
Fashion Magazine Publishing
Opportunity for fashion magazines to innovate their editorial content with creative takes on classic stories.
Fashion Retail
Opportunity for fashion retailers to incorporate a darker and more realistic aesthetic into their campaigns to enhance the romantic narrative.
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 75%
Freshness 8%