Demure 1970s Editorials

The Cover Denmark Coco Photoshoot Displays Gustavsson Coyly

The Cover Denmark Coco editorial displays the demure side of model Frida Gustavsson. Gustavsson's coy gazes were captured here by photographer Hasse Nielsen whop opted for a sepia lighting scheme, one that gave away the production's chic 1970s vibe.

Styling Gustavsson for Coco was Emelie Johansson. Johansson remained true to the disco theme with wide legged white pants, shimmering gold tops and chunky jewelry. Make up expert Anya De Tobon executed a similarly glamorous and retro look with full red lips and gilded eye shadow, bringing Gustavsson back in time.

Together the work of Gustavsson, Johansson and Tobon will be showcased in the April 2013 issue of Cover Denmark, assembled here with the help Nielsen.

1970s Fashion Revival
There is an opportunity for fashion brands to tap into the revival of 1970s fashion trends and create collections that capture the demure and nostalgic vibe.
Vintage-inspired Editorials
Magazines and photography studios can explore the trend of vintage-inspired editorials, using sepia lighting schemes and retro styling to create unique and nostalgic visuals.
Retro Makeup Comeback
The resurgence of retro makeup looks, with features like full red lips and gilded eye shadow, opens up possibilities for beauty brands to develop products that cater to the demand for nostalgic beauty trends.

Industries Being Reshaped

Fashion
Fashion brands can capitalize on the 1970s fashion revival and create collections that embrace the demure and nostalgic vibe of the era.
Magazine Publishing
Magazines can capitalize on the trend of vintage-inspired editorials and create captivating visuals that appeal to readers' nostalgia and love for retro aesthetics.
Beauty
Beauty brands can take advantage of the retro makeup comeback trend by developing products that cater to the demand for nostalgic beauty looks, such as full red lips and gilded eye shadow.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 87%
Freshness 8%