Jack in the Box wants to take your taste buds to outer space with its new UFO-shaped burgers and sandwiches called 'Cosmic Jacks.'
Just as the name suggests, the new Cosmic Jacks boast a unique flying saucer shape with sealed edges and a generously stuffed center. Interestingly, the new burger shape is achieved using modified ice cream sandwich-making equipment. And while the taste is similar to a traditional sandwich or burger, the sealed edges help to reduce mess and make for a more convenient on-the-go option.
As for flavors, the new Cosmic Jacks currently come in three varieties: the Bacon Ultimate Cosmic Jack, the Philly Chili Crunch Cosmic Jack, and the Loaded Breakfast Cosmic Jack. The only catch is that the new UFO-shaped burgers are a test run currently available from just one location in Inglewood, California.
Image Credit: Jack in the Box
Why This Trend Is Growing
- Novelty Burger Formats
- Playful food shapes create fresh differentiation in crowded fast-food menus while turning familiar ingredients into more shareable, collectible dining experiences.
- Mess-free Portability
- Sealed-edge sandwiches reflect growing demand for cleaner handheld meals that suit commuting, delivery, and on-the-go snacking occasions.
- Repurposed Food Equipment
- Adapting machinery from other food categories enables rapid menu experimentation and unconventional product formats without fully custom production systems.
Industries Being Reshaped
- Fast Food
- Quick-service restaurants can use distinctive product architecture to generate buzz, test premium flavors, and refresh legacy menu categories.
- Food Manufacturing
- Cross-category production techniques open pathways for scalable stuffed, sealed, and shaped foods that blend convenience with visual novelty.
- Food Delivery
- Less-mess meal designs improve transport durability and consumption convenience, supporting products optimized for mobile ordering and off-premise dining.
