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MAC's Naked Honey Collection for Summer 2009

 - Jun 18, 2009   Updated: Mar 24 2011
References: maccosmetics & style
For summer 2009, MAC Cosmetics is releasing a collection of honey themed products including three lip glazes, two honey-tinged fragrances, eye shadows, and three highlighting powders in gold, apricot and warm brown.

Also available from MAC Cosmetics are body care products such as a moisturizing body wash and cream, and a multi-purpose salve.

Implications - A sticky appearance is not necessarily undesirable, and that is something MAC Cosmetics has realized with this unusual but effective line of cosmetics. When it comes to a product like this, the name of the game is packaging and branding, and the result is that even things which might not intuitively seem attractive can be made to seem alluring and exciting.