London-based label Corteiz has been building a following with its premium streetwear looks and exclusive angle to the drops via its innovative marketing schemes. The brand drops its designs within hours of announcing them through its socials, speaking directly to its loyal following and community that has only grown with every launch.
Recently, the brand's Instagram account teases some upcoming looks including a selection of co-ord hoodie sets with a matching pair of shorts, cargo-style shorts, a varsity jacket, trousers, and a brand new duffle bag. The most notable item includes the triple black hoodie and shorts set that has its notable branding details across the hoodie's chest area and around the crotch section of the shorts.
Image Credit: Corteiz
What's Driving This Trend
- Premium Streetwear
- Disruptive innovation opportunity for fashion industry to focus on exclusive drops and innovative marketing schemes.
- Direct-to-consumer
- Disruptive innovation opportunity for retail industry to use social media to speak directly to a loyal customer base.
- Co-ord Sets
- Disruptive innovation opportunity for fashion industry to create matching sets with unique branding details for a cohesive look.
Who This Affects Most
- Fashion
- Industry opportunity to focus on creating exclusive drops and innovative marketing schemes to build customer loyalty.
- Retail
- Industry opportunity to use social media to speak directly to a loyal customer base and build brand awareness.
- Accessories
- Industry opportunity to create unique and branded accessories such as a custom duffle bag to complement a streetwear look.
