More Smiles With Every Bite is a new cooking project from PepsiCo which is comprised of two unique cookbooks and a website.
With lockdown orders or social distancing guidelines still in place, many consumers are looking to spend more time honing their skills in the kitchen. These new innovations from PepsiCo are perfect for those looking to do so, as they include a Mountain Dew and Cheetos-themed cookbook, alongside an equally casual website which features recipes based on occasions. Some of the listed recipes include Lay’s Hashbrown Casserole, Smartfood Popcorn Holiday Wreath Cake, and Ruffles Jalapeño Ranch Grilled Jalapeño Poppers. According to Rachel Ferdinando, svp and CMO of Frito-Lay North America, this project offers a more comprehensive way for consumers to incorporate beloved snacks into their dishes.
Image Credit: PepsiCo
What's Driving This Trend
- Cooking Innovations
- Opportunity for brands to create unique cookbooks or websites with themed recipes based on popular snacks.
- Lockdown Cooking
- Businesses can capitalize on consumers' increased interest in cooking at home by offering innovative cooking projects.
- Snack Integration
- There is potential for incorporating beloved snacks into everyday dishes, providing new and exciting flavor combinations.
Who This Affects Most
- Food and Beverage
- Brands in the food and beverage industry can develop innovative cooking projects and themed recipes to cater to the growing interest in home cooking.
- Publishing
- Publishers can explore opportunities to create cookbooks with unique themes and recipes that incorporate popular snacks.
- Digital Platforms
- Digital platforms and websites can offer interactive cooking experiences and recipes that feature popular snack brands.
