Guinness Cooking Paste was created by Diageo and The Flava People and it captures the taste of the stout for use in everything from chili and casserole to stew. The cooking paste blends Guinness, honey and soy to add a rich depth of flavor to a variety of meals. Thanks to its smoky and malty flavor, the beer balances out the sweetness of the paste.
The product is said to appeal to the "wet herbs" shopper, as well as those who are likely to purchase garlic puree or chili paste. All of these easy-to-use ingredients share the commonality of being full of great flavors and convenience.
Guinness, often described as "the beer of taste" is often worked into home cooking recipes and this cooking paste makes it easy to add the premium flavors of the stout.