This Valentine's Day, people are looking for fun ways to break out of tradition, especially as they won't be celebrating in the same way as in previous years, and Whole Foods is introducing a series of cook-along events for the holiday. The virtual event series hosted by comedians Heather McMahan and Matt Bellassai, and actress Tabitha Brown, covers three different love-focused occasions. There's one event for Galentine's Day, another for Valentine's Day itself and a third event for Singles Awareness Day.
The virtual events will run for up to 45 minutes and they give those who tune in the chance to have their questions answered in real-time. Tickets for the Gourmet Date for Good events help to support local restaurants and bars affected by COVID-19.
What Makes This Trend Stand Out
- Virtual Cook-along Events
- The rise of virtual events presents an opportunity for companies to create engaging experiences that support local businesses and provide an interactive way of celebrating special occasions.
- Alternative Valentine's Day Celebrations
- As people look for creative ways to celebrate Valentine's Day, companies can create unique experiences that cater to different love-focused occasions, including Galentine's Day and Singles Awareness Day.
- Comedians and Influencers as Hosts
- Collaborating with comedians or influencers can bring an element of entertainment to virtual events and attract a wider audience.
Sectors Adopting This
- Food Retail
- More food retailers can offer virtual cook-along events to engage customers in a new experience of cooking and dining, while supporting local restaurants and bars.
- Hospitality and Event Planning
- Companies in the hospitality and event planning industry can innovate and offer new channels for consumers to celebrate events through virtual experiences.
- Entertainment and Media
- Major media outlets and entertainment companies can utilize comedians and influencers to host virtual events and create unique experiences that are both entertaining and interactive.
