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NBA-Imprinted Shoes

Converse & NBA Join For a Re-Imagined Chuck Taylor 70 Collaboration

— February 15, 2018 — Fashion
Converse & NBA continue their partnership in crafting an NBA-Inspired shoe, commemorating the brand's influence on style and street culture. The collaboration involves reinventing the iconic Chuck Taylor 70s silhouette with a more contemporary approach. The new series pays homage to the merge of Converse and basketball as the sport's most recognized footwear essential.

The Converse & NBA re-imagined sneakers alter the silhouette using premium materials. It has a classic white midsole foundation, and the upper of each shoe sports an all-over archived imprint design gathered from the 80s. The tonal components from every respective basketball team accent the upper and the ankle stamp as well. The collaborative Converse & NBA series is available globally starting today at select stock lists, online and in Converse stores.


Image Credit: Converse
Trend Themes
1. Basketball-inspired Sneakers - Opportunity to innovate basketball-inspired designs by combining contemporary approaches with classic silhouettes and premium materials.
2. Archived Imprint Design - Opportunity to incorporate vintage designs to modern footwear by using archived imprint designs from past decades.
3. Global Collaboration Partnerships - Opportunity to expand global collaboration partnerships that pay tribute to an industry's historical impact on culture and style through innovative product design and marketing strategy.
Industry Implications
1. Athletic Shoe Industry - Opportunity to develop and market basketball-inspired footwear featuring archived designs to appeal to basketball fans and sneaker enthusiasts worldwide.
2. Sporting Goods Industry - Opportunity to innovate sporting goods by incorporating vintage designs that pay tribute to the history and cultural impact of a respective sport.
3. Fashion and Apparel Industry - Opportunity to collaborate with sports brands to develop limited edition products that pay homage to significant cultural and historical milestones that can attract sneakerheads, collectors, and fans worldwide.
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