This useful content marketing infographic analyzes the creative and data-driven sides of online marketing strategies. Created by Kapost and SalesForce, The Art and Science of Content Marketing explains how good content marketing lives in the intersection between the two disciplines. It needs to employ both mindsets.
The content marketing infographic describes how in order to drive connection, action and revenue, marketers have a responsibility to acknowledge both the artistic and analytical strengths people have by recognizing left and right brain dominances. It encourages combining these strengths, communicating clearly and practicing new skill sets so you can develop both sides of your brain. The infographic also discusses using the right tools to turn content into assets such as creative software, CRM solutions and content platforms.