Transformative Cone Toys

'Hix' are Soft Construction Toys for Kids for Stacking and Nesting

Many construction toys for kids are like building blocks—inflexible and rigid—but Hix sets itself apart as a set of cones that emphasize transformation.

There are four base cones in the toy set, each of which can be transformed into a different basic shape. These singular shapes made of elastic silicone rubber can then be stacked and nested with other shapes to form playful geometric formations that can easily be taken apart and rebuilt.

Beyond simply offering the potential for hours of entertainment, Hix is a toy set that teaches kids to refine their hand-eye coordination, fine motor skills and more. Best of all, Hix notes that "Finally you have smart building blocks that don’t hurt when you accidentally step on them nor make any noise when tumbling down,"—which parents will surely appreciate.

Transformative Toys for Kids
Opportunity for developing unconventional or unexpected building sets for non-linear thinking and hand-eye coordination.
Eco-friendly Soft Cones
Opportunity for manufacturers to create sustainability-focused toys made from non-toxic materials.
Flexible, Nestable and Stackable Toys
Opportunity for developing toys that offer unlimited possibilities, readily transformable, stackable and with no sharp angles.

Industries Being Reshaped

Toy Manufacturing
An opportunity for manufacturers to develop and market alternatives to traditional building blocks that promote creativity and stimulate toddler's visual-spatial development.
Educational Toy Industry
An opportunity to create educational toys that promote cooperative play, imagination, and creativity.
Sustainability Toy Industry
An opportunity to develop a toy industry that focuses on sustainability, non-toxic materials, and offers eco-friendly toys for kids of all ages.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 9%
Activity 61%
Freshness 8%

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