When I think of construction sites, I can't help think the guys are muscular and manly -- which is why the placement of this gym ad is so perfect! It covers up the eye sore of the not-yet-completed high rise while promoting fitness and strength.
It's not currently being used anywhere as it's still a concept by Michael Griffith, a student of the Savannah College of Art & Design.
A strong ad!
Implications - XX.
I mean come on, who wouldn't love to take a gander at this kind of exertion of intense masculinity/ Guys can look at this gym ad and be inspired where as women can gaze at it for some sweet eye candy!