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Construction Sitevertising

Gym Ad Covers Urban Eye Sore

— April 6, 2008 — Marketing
When I think of construction sites, I can't help think the guys are muscular and manly -- which is why the placement of this gym ad is so perfect! It covers up the eye sore of the not-yet-completed high rise while promoting fitness and strength.

It's not currently being used anywhere as it's still a concept by Michael Griffith, a student of the Savannah College of Art & Design.

A strong ad!

Implications - XX.

I mean come on, who wouldn't love to take a gander at this kind of exertion of intense masculinity/ Guys can look at this gym ad and be inspired where as women can gaze at it for some sweet eye candy!
Trend Themes
1. Interactive Construction Sitevertising - Opportunity to create interactive gym advertisements that engage viewers on construction sites and promote fitness.
2. Artistic Construction Sitevertising - Potential to incorporate artistic elements into gym advertisements displayed on construction sites, transforming urban eye sores into visually appealing installations.
3. Location-based Construction Sitevertising - Use GPS and geolocation technology to display targeted gym advertisements on construction sites, reaching an audience interested in fitness and health.
Industry Implications
1. Advertising - Disruptive innovation opportunity to revolutionize outdoor advertising by utilizing construction sites as unconventional platforms for gym advertisements.
2. Construction - Potential for construction companies to monetize their sites by partnering with gyms and allowing their advertising materials to be displayed, creating a new revenue stream.
3. Fitness - Opportunity for fitness brands and gyms to leverage construction sites as advertising spaces and reach a targeted audience interested in fitness and strength.
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