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The Tissot 'Smart-Touch' Connected Watch Blends Digital with Analog

— March 22, 2016 — Fashion
The Tissot 'Smart-Touch' connected watch might look like a standard offering from the trusted watchmaker, but the device is hiding far more under the bezel than it lets on. Outfitted with an analog timekeeping system, the Tissot 'Smart-Touch' watch also features a series of connected capabilities.

Although it indeed connects to your smartphone, the Tissot 'Smart-Touch' watch is also able to operate independently to deliver local weather forecasts and more. This allows users to see more information at a glance rather than having to search around to find the appropriate app for basic information.

The Tissot 'Smart-Touch' connected watch can also give navigational information, automatically update the time and track your journey. The watch is set with a modest price point of around $1,100-$1,200.

Trend Themes

  1. Connected Analog Watches — There is an opportunity for brands to create more analog watches with connected capabilities.
  2. Independent Smartwatches — There is an opportunity to create smartwatches that can operate independently without relying on a smartphone.
  3. All-in-one Watches — There is an opportunity to create watches that have multiple capabilities, rather than relying on separate devices or apps for each function.

Industry Implications

  1. Watchmaking Industry — Watchmakers can incorporate more technology into their analog watches to appeal to tech-savvy consumers.
  2. Smartwatch Industry — Smartwatch brands can create watches that have more stand-alone capabilities, eliminating the need to rely on a smartphone.
  3. Outdoor Industry — Outdoor brands can create watches with connected capabilities that are tailored to specific outdoor activities, providing more specialized information to users.
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