Environment-Analyzing Watches

The Tissot 'Smart-Touch' Connected Watch Blends Digital with Analog

The Tissot 'Smart-Touch' connected watch might look like a standard offering from the trusted watchmaker, but the device is hiding far more under the bezel than it lets on. Outfitted with an analog timekeeping system, the Tissot 'Smart-Touch' watch also features a series of connected capabilities.

Although it indeed connects to your smartphone, the Tissot 'Smart-Touch' watch is also able to operate independently to deliver local weather forecasts and more. This allows users to see more information at a glance rather than having to search around to find the appropriate app for basic information.

The Tissot 'Smart-Touch' connected watch can also give navigational information, automatically update the time and track your journey. The watch is set with a modest price point of around $1,100-$1,200.

Connected Analog Watches
There is an opportunity for brands to create more analog watches with connected capabilities.
Independent Smartwatches
There is an opportunity to create smartwatches that can operate independently without relying on a smartphone.
All-in-one Watches
There is an opportunity to create watches that have multiple capabilities, rather than relying on separate devices or apps for each function.

Who This Affects Most

Watchmaking Industry
Watchmakers can incorporate more technology into their analog watches to appeal to tech-savvy consumers.
Smartwatch Industry
Smartwatch brands can create watches that have more stand-alone capabilities, eliminating the need to rely on a smartphone.
Outdoor Industry
Outdoor brands can create watches with connected capabilities that are tailored to specific outdoor activities, providing more specialized information to users.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 63%
Freshness 8%