The 'Confused' Soccer vs. Football chart compares the number of fans that each sport has on social media platforms. The two sites analyzed were Twitter and Facebook, and the analysis is based on the National Football League and Barclay's Premier League.
The word 'football' is used to either describe the American game that involves tackling, or the sport known as soccer. According to this study, the National Football League has a higher percentage of fan followers on both Facebook and Twitter.
When looking at the overall picture, including the cumulative league page and all the team pages accumulated, the Premier League comes out on top. It seems that soccer fans are more likely to engage with social media platforms, in comparison to American football fans.
Why This Trend Is Growing
- Social Media Sport Fan Engagement
- Opportunity for sports leagues to improve social media presence and engagement to increase fan loyalty.
- Comparative Analytics Between Sport Fans
- Opportunity for data analysis companies to provide industry-specific comparisons of fan engagement.
- Sports Industry Content Creation Strategy
- Opportunity for sports leagues to create content that better targets and engages fans of different sports.
Industries Being Reshaped
- Sports Leagues
- Sports leagues can use the insights from comparative social media analysis to improve fan engagement and loyalty.
- Data Analysis
- Data analysis companies can provide sports leagues with industry-specific comparisons of fan engagement.
- Social Media Marketing
- Social media marketing companies can help sports leagues create content that better targets and engages fans of different sports.
