Condom ad campaigns usually make a point to highlight both pleasure and protection, but these Lovers Plus print ads put most of their emphasis on the latter.
With big, happy babies being the focal point of the ads, you might not even make the connection that they are intended to promote the use of prophylactics. While the giant babies are shown having an absolutely good time, it's definitely at the expense of a parent, as tropical island vacations, workplaces and nightlife will never be the same again with a child, as these Godzilla-sized babies demonstrate. Quite humorously, these ads created for the the Society for Family Health's Lovers Plus condoms by the Joe Public agency in South Africa serve as a good reminder to "Protect your dreams."
Terrorizing Big Baby Ads
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